Once a name has been agreed upon then a motto or creed should be expressed. This is definitely a bit harder create. Historically this has usually come after a specific virtue or credit has surfaced. In many cases it came after long campaigns in which specific events spurred the adoption of a rallying cry. For our purposes it needs to come at the beginning. We are asking that the players choose something to believe in and play for. Some examples might be:
Latin/English:
Nulli Secundus ("Second to None")
Exemplo ducemus ("We lead by example")
Semper Anticus ("Always Forward")
English:
"Strength and Honor"
"United"
"Victory"
"Team"
It's easy to see how this becomes cliché especially after all the movies but we will do our best to have the players find their own. It is important that they find some phrase that is theirs to use when the team most needs to be reminded who and where they are.